Signbox recently completed an innovative and comprehensive project for The Jockey Club at Sandown Racecourse. The project involved the installation of two large-format LED screens to replace the previous static signage. These high-resolution LED screens, designed for outdoor use, offer ultra-high brightness ensuring they are easily viewable even in direct sunlight. Signbox managed all aspects of the project, from initial concept to the final installation. This case study details the challenges, solutions, and results of this installation.
Project Elements:
- Consultation and Planning:Signbox initiated the project by conducting in-depth consultations with The Jockey Club to understand their specific requirements and branding guidelines. The client sought a dynamic and visually engaging solution to replace the outdated static signage.
- Design and 3D Renders:Signbox provided detailed 3D renders of the proposed digital screens, offering a realistic preview of how the screens would look in their final location. These renders helped the client visualize the end result and make informed decisions.
- Custom Steel Framework:Signbox designed and fabricated a steel framework to house the two LED screens. The framework was painted to match the client’s branding, ensuring a seamless integration with the overall aesthetics of Sandown Racecourse.
- Electrical Contractor Collaboration:The installation required a collaborative effort with an electrical contractor to ensure the screens were connected to the necessary power supply and control systems. Signbox managed this collaboration seamlessly.
- Surveys and On-site Project Meetings:Throughout the project, Signbox conducted detailed surveys and held regular on-site project meetings to address any challenges and ensure the installation proceeded according to the agreed timeline.
Challenges and Solutions:
- Branding Integration: Signbox’s design and steel framework allowed for the seamless integration of the LED screens into the existing racecourse aesthetics, ensuring that the screens did not compromise the overall visual identity of the venue.
- Sunlight Visibility: The ultra-high brightness of the LED screens ensured that content remained clearly visible even in direct sunlight, addressing one of the major challenges of outdoor digital displays.
- Content Customisation: The fully customisable screens allow The Jockey Club to display a wide range of content, making them a valuable tool for promoting racecourse events, broadcasting live races, and conveying important information.
Results:
The successful installation of two large-format LED screens at Sandown Racecourse has transformed the venue’s signage and communication capabilities. The screens provide a dynamic and versatile platform for promoting racecourse events and enhancing the visitor experience. The steel framework and 3D cut lettering are a testament to Signbox’s attention to detail and commitment to quality.
With the ability to change and customise content at any time, The Jockey Club can now engage with racegoers and sponsors more effectively, thereby enhancing their overall brand image and the overall race day experience.
The collaboration between Signbox and The Jockey Club resulted in a visually stunning solution that met the client’s objectives, provided a powerful communication tool, and demonstrated the innovative capabilities of Signbox in creating engaging digital signage for outdoor environments.
To learn more about Signbox’s digital display solutions and how they can transform your business or event, contact us today.
